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Filipinos have always been known for their devotion to their families and loved ones—a devotion so immense they would go to great lengths in able to provide better for them, seeking to work in a foreign land, unnerved of the challenges which await them. Through it all, however, they remain Filipino at heart—relentlessly taking pride in the Pinoy culture no matter where they are in the world and constantly pursuing ways to connect with their loved ones and fellow Filipinos in their homeland.

The US Census Bureau statistics reveal that Filipino-Americans’ median annual income is greater than an American household — $65,189 against $50,046. In Southern California, surveys have shown that Pinoy expats spend about 73 percent of their income on retirement investments, education, entertainment, healthcare, among others. That’s about $6.5 billion of investing and spending money.

For 2007 alone, Filipino expats remitted a record $14.44 billion, and despite the global economic slowdown in 2008, the amount was expected to reach $16 billion.

An estimated 10% of the Philippines’ 90 million people work outside the Philippines and the country is the world’s fourth-largest recipient of remittances, after China, India and Mexico. The money these expats send home is equivalent to about 10 percent of the country’s gross domestic product.

There is an estimated 4 million Filipinos in the US today and with this sheer number, they are responsible for over 50 percent of the total remittances to the  Philippines. Aside from the United States, other major sources of remittances are Filipinos in Saudi Arabia, United Kingdom, Italy, United Arab Emirates, Japan, Singapore and Hong Kong.

The US Census Bureau estimates that, in totality, Filipino-Americans have $34 billion in spending power.


Still, as these Pinoy expats and Filipino immigrants find their dreams of providing better lives for their families, loved ones and themselves come into realization, the more they find themselves yearning for home.

OFWs. Expats. Balikbayans. What’s in a name?

They are our returning superheroes.

They have come full circle. They have arrived.

 

 

Southern California

Los Angeles
=Midweek Edition =Weekend Edition

THE MARKET - Over 500,000 consumers
MONEY TO SPEND - $11.5 billion spending power
HIGH HOUSEHOLD INCOME - $75,643 average per household,
33% higher than the total market
EDUCATED AND PROFESSIONALS - 43% are college graduates;
27% hold white collar jobs
POPULATION GROWTH RATE - 52% between 1990 & 2000

Orange County/ Inland Empire

THE MARKET - Over 95,000 consumers
HIGH HOUSEHOLD INCOME - $65,647
median household income
EDUCATED AND PROFESSIONALS -
43% are college graduates; 27% hold white collar jobs
POPULATION GROWTH RATE - 46% between 1990 & 2000
MATURE CONSUMERS - Median age
of the community is 35 years old
LARGE HOUSEHOLDS - Average of 4 persons per household

Las Vegas, Nevada

THE MARKET - Over 55,000 consumers
in Las Vegas Valley area
EDUCATED & PROFESSIONALS -
43% are college graduates;
27% hold white collar jobs
POPULATION GROWTH RATE -
42% from 1990 to 2000
*A Community of Contrasts / Asian Americans and Pacific Islanders in the United States
LARGE HOUSEHOLDS -
Average of 4.1 persons per household;
71% higher than the total market
MATURE CONSUMERS -
Over half are over the age of 35

San Francisco/Northern California

THE MARKET -
Nearly 400,000 consumers
MONEY TO SPEND - $6.6 billion
spending power
HIGH HOUSEHOLD INCOME - $50,940 average per household,
27% expendable income
PROFESSIONALS - 64% managerial / professional position
POPULATION GROWTH RATE -
44% between 1990 & 2000

 

New York/ New Jersey

THE MARKET -
New York: 81,681; New Jersey: 85,245
HIGH HOUSEHOLD INCOME -
New York: $82,604 • New Jersey: 86,080
POPULATION GROWTH RATE
New York: 44% from 1990 to 2000
New Jersey: 60.4% from 1 990 to 2000
MATURE CONSUMERS
New York: Median age of 37
New Jersey: Median age of 35
AVERAGE HOUSEHOLD SIZE
New York: 3 • New Jersey: 3
EDUCATED & PROFESSIONALS
New York: 46% • New Jersey: 43%

 

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